Roles
Product owners
Launch features the way you planned them.
Choose who gets a new feature first, and widen it when you're ready — without a change request or a release.
- Canary release — 5% of accounts, then 20%, then everyone; the same accounts stay in as the share grows.
- A/B testing — a steady split of your customers, measured in the analytics tool you already use.
- Pilot first — by jurisdiction, brand, named users or groups.
- Change who gets it in FTF, without a release. Business scenarios